Say hello to cleaner beauty with our innovative line of permanent hair dye. With 92% naturally derived ingredients, this plant-based formula will deliver natural-looking results and shine. Easily apply from the comfort of your home to achieve radiant color and up to 100% gray coverage.

Benefits:

• innovative and gentle formula inspired by nature.
• leader in cleaner hair care.
• pharmaceutical quality ingredients.
• earth-kind values.
• scientifically formulated by women.
• vegan and cruelty free.